Where's The Beef?

Time to rethink your livestock investment and maybe make the shift into orange shares - or a money market account. According to Reuters:

The company behind the Atkins Diet, standard bearer for the now-defunct low-carbohydrate diet craze and thorn in the side of bakeries and pasta makers, has filed for bankruptcy as U.S. consumers have tired of the once-sizzling fad...

...In its heyday, Atkins listed Goldman Sachs Group Inc. among its backers and analysts predicted an initial public offering. Its trademark red "A" logo appeared on a range of packaged foods and was featured in advertising for Subway sandwich stores and the T.G.I. Friday's restaurant chain...

...The low-carb craze peaked in early 2004, when over 9 percent of U.S. adults claimed to be on such a diet, according to market research firm NPD Group. That figure declined to 2.2 percent last month.

"The low-carb trend has sort of died on the vine," said Bob Goldin, executive vice president at Chicago-based food industry consulting firm Technomic Inc...

Thinking the real problem here is that Atkins simply didn't have enough bread to cover their debts.