Outsourcing Beaujolais to Bangalore
Looks like India is after more than cornering the IT and calling center job market. Now, they are trying their hand at international wine distribution, revitalizing the nascent tradition that was established by the Brits before phylloxera wiped out India's vineyards way back in the 1890's. British newspaper The Telegraph takes a look at the country's attempt to take on the Loire Valley, Tuscany and Napa:
With chicken tikka masala Britain's favourite dish India is offering a fresh challenge to the nation's palate: wine.
Today noses might wrinkle at the thought of an Indian sauvignon blanc or cabernet but tomorrow India's winemakers hope it will be as acceptable as a Chilean merlot or an Argentinian shiraz.
Wine has been produced in India for centuries but with help from French and Australian experts India's wine industry is now seeking international acceptance.
So keep your eyes peeled for Bolly-vino, since outfits like Grover Vineyards, Chateau Indage and Sula Vineyards are going to be exporting their wares to the U.S., Great Britain, and even France. Have no idea how the stuff tastes, but when it comes to the grape, I'm always willing to give it a swirl and a sip.