Isn't A Crown Supposed To Be Worn On The Head?

Just saw this on Gary Regan's Ardent Spirts Newsletter and had to share - in living color:

Caption: One of our readers, who will remain nameless (Carol), recently sent us a picture, taken in Las Vegas, of her son (Graham) "wearing" a strategically placed bottle of Crown Royal whiskey. Very nice, too, Graham. And you'd sipped only a third of the bottle? (God knows what he got up to later . . . )